Hi, I’m Matt.

Creator partnerships, from both sides of the deal.

I’m the founder of Sponsara. I’ve spent 12 years buying, selling, pricing, and evaluating sponsorships for creators, brands, and agencies.

Now

Building Sponsara. Hosting Brand Deal Live at VidSummit on October 1.

Coming to VidSummit

Live

Brand Deal Live

Creators pitch senior brand decision-makers in the room. I created and host the 45-minute format so the audience can see how the call gets made.

Deal anatomy / 04 clauses

The commercial value changes when the brand wants to reuse the work, distribute it through the creator, or keep competitors out.

The visible deliverable

Starting point

Creative labor and audience distribution belong in the base fee. This is where most negotiations stop.

Where the content can travel

Separate value

A brand reusing the asset in paid media, email, retail, or sales is buying more than a post.

Paid distribution through the creator

Media value

The creator is lending identity and trust to the brand’s media spend. That right needs its own price.

The work a creator cannot take

Opportunity cost

Category lockouts remove future revenue. The fee should reflect the duration, category, and real constraint.

01 / Building

Sponsara gives brands and agencies a market-accurate rate card and ROI forecast for a specific channel.

02 / Speaking

Talks and live formats about creator deal valuation, sponsorship pricing, and what brand decision-makers actually use to make the call.

03 / Working tool

The small skill I use to make AI hand work back with a recommendation and an obvious next move.

Open line / direct contact

Conferences, offsites, panels, podcasts, sponsorships, and consulting.